GODREJ LOCKING SOLUTIONS AND SYSTEMS UNVEIL #HowSafeAreYou CAMPAIGN.

Godrej Locking Solutions and Systems unveils #HowSafeAreYou campaign Initiates a home safety campaign to mark Home Safety Day this 15th November 

Godrej Locking Solutions and Systems today launched its novel campaign #HowSafeAreYou to raise awareness on home safety by releasing a series of three videos that unlocks the mind of a robber.  

Urging homebuyers to be proactive in their approach to safety, the company also announced 15th November to be observed as ‘Home Safety Day’ in India. 

The campaign also witnessed a riveting panel discussion involving Dr. Kaminidevi Bhoir, Honorary Psychiatric Counsellor for Mumbai Police, Vivek Agrawal, veteran crime journalist and author, Shyam Motwani, EVP and Head of Business  Godrej Locking Solutions and Systems, Prakash N. Borgaonkar, Western Region Head of HelpAge India and a victim of theft over the psyche of a robber. 

During the panel discussion, it was unequivocally voiced that it is the right and duty of homebuyers and home owners to check the level of safety provided by a builder in a project. The suggestion was supported by an audience of around 100 people which encompassed mothers, working parents, senior citizens.

Commenting on the #HowSafeAreYou campaign, Shyam Motwani, Executive VP & Head of Business, Godrej Locking Solutions and Systems said, Preparedness is the key. One of the primary rules of defense is to understand the enemy. Even the best offence tactic only works if you know the weakness of the opponent. Crime has been a part of the society for eons. Over the years, it has transformed and become more non-predictive, gruesome, and even the robbers have become more prepared and planned in their modus operandi. It is therefore important that as responsible citizens we are prepared to tackle such unforeseen circumstances. 

 While the police and government have been trying their best to curtail crimes, it is equally the responsibility of the citizens to help police curb crime as well as take appropriate measures to prevent them. With this digital video, we are creating awareness in the minds of the citizens and helping them stay safe. 

Speaking during the panel discussion, Kaminidevi Bhoir, honorary psychiatric counsellor for the Mumbai Police, said, A robber or a thief is somebody who has the urge to steal. This act of robbery is a disease and is called kleptomania. Kleptomania is associated with impulse control disorder, where you get an impulse to do a particular thing and you cannot stop it and you go ahead and commit the act, without thinking of its consequences. A robber has no conscience while committing such an act.

Prakash N. Borgaonkar, Western Region Head of HelpAgeIndia, highlighted the fact that most victims of robberies tend to be senior citizens. Senior citizens in todays society are the victims of loneliness. They have nobody to talk to and are often isolated by family, which is why they let anybody into their homes just for the sake of conversation, and become a soft target. They do not understand that they are inviting danger into their homes, he said.

Last week, as part of its consumer awareness drive, Godrej LocksS had launched a series of interviews on digital mediums that captured three reformed robbers speaking on the modus operandi of a robber. These videos go beyond giving consumers insights into what deters a robber from attacking a home and breaks a few myths too. The videos can be viewed at http://bit.ly/2hyHrpC.

About Godrej Locking Solutions and Systems

Godrej Locking Solutions and Systems is a 120-year-old leading manufacturer of innovative locking devices. Since its inception in 1897 by Ardeshir Godrej, the name Godrej has become synonymous with trust, protection and integrity. From the first Anchor branded lock in 1897 to the first ever spring less lock in 1907, to the iconic ‘Navtal’ in 1954, and to the postmodern biometric locks, Godrej has set every benchmark in the locks industry. Over the years, Godrej Locks have changed in form, function and scope of application. But one thing still remains the same  the solid stamp of trust and reliability. Godrej Locking Solutions & Systems adhere to global quality norms and hold ISO 9001, ISO 14001 and OHSAS 18001 certifications.

With their locks reaching several countries around the world over a period of time, the brand has come a long way in delivering world-class smart locking solutions, therefore revolutionizing the very perception of a locking device from a mere functionality at an entry and exit point, to a proud pause at the door step, a moment to take in the significance of how far they have come. For more information, please log on to http://www.godrejlocks.com. 

Godrej Locking Solutions & Systems is a business unit of  Godrej & Boyce Mfg. Co. Ltd

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